Things aren't working
- Forecasts keep slipping. No one fully trusts the pipeline.
- Your team is busy, but results don't match effort.
- You suspect something's broken, yet no one can isolate it
For $0M–$25M ARR Startups
Motherly love for your GTM engine.
Founders come for clarity. They leave with Momentum.
Have you been feeling like…
There's no consistency
- Everyone seems to have their own way of closing a deal
- Your playbook is collecting dust. Or worse, doesn't exist.
- You need structure, accountability, and Momentum
You're stretched thin
- Time to hire a sales leader? Another rep? More AI?
- Your sales team needs TLC, but you have other priorities.
- You've raised funding (or you're about to), and pipeline scrutiny is rising.
Tough love
$0–$5M ARR · Pre-PMF
YOU are the sales motion. For now.
Your founding AE may have some chops, but only you can take a sales conversation and turn it into a product improvement. Don't let a full-time rep flounder before you have a process to hand them.
Tough love
$5M–$25M ARR
Most founders considering a sales leader don't need one yet.
Under $25M, the answer is almost always fractional. A clear-eyed look reveals the real lever before you spend $400K finding out.
Three ways we help your baby thrive
Assess, Activate, Anchor
Engagements scale from a focused diagnostic to embedded leadership, tailormade to your moment.
Assess
See clearly
Start with an honest read of your GTM engine.
Mamas know how to triage.
- Market & Positioning Review
- Pipeline & Demand Gen Audit
- Discovery & Sales Process
- Forecasting & Funnel Health
- Operational Infrastructure
- Team & Incentives Diagnostic
- AI Readiness
- Comprehensive GTM Report
Activate
Move the right levers
Start gaining Momentum
- Sales Process & Execution
- Compensation & Performance Plans
- Hiring & Team Design
- Outbound Prospecting Strategies
- AI Automation
- Operating Cadences
- Negotiation & Deal Execution
Anchor
Steady the ship
Provide stability through the moments that matter most.
Your team deserves a Mama.
- Fractional GTM Leadership
- Parental Leave Coverage
- Team Oversight & Operating Rhythms
- Call Coaching & Deal Reviews
- Founder Support & Education
- Annual Planning
- Board Prep Support
Every company deserves support that is both smart and human.
I've spent my career in the sales trenches where I've learned that the symptoms you see on your sales team are fixable with a comprehensive understanding of your ideal GTM (go-to-market) motion. And I believe true understanding comes from both knowing the numbers and discovering the stories behind them.
As the VP Sales at Kuali, I delivered 40% net new ARR and pipeline growth year over year while cutting sales cycles by 35%. Before that I was the Senior Sales Director at Panorama Education, influencing tens of millions in growth. Earlier in my career I built a team at Criteo that reduced SMB churn by 50% by creating a playbook for the moments that matter most in the customer journey. Long story short, I know how to build GTM engines.
I got my MBA from Babson and my BA from Tufts. My favorite consulting project was with a local ice cream shop; they ultimately took almost all suggestions and grew 50% y/y, largely driven by additional seating and a brand-new scoop size that became their second-best seller with 2x margin!
I'm intensely competitive (just ask my husband), an avid Audible reader, and a mom of two boys that mean the world to me. I am getting pretty good at identifying trucks.
GTMamas Vision
Music has always been my hobby. I play piano and violin. I make sure my boys see me practice often — not because I'm perfect, but precisely because I'm not. I want them to watch their mother try, fail, and keep going. The only way to master difficult music is to replay the hard measures over and over again.
Inside a single company, leaders face some of the most important GTM decisions only occasionally. By partnering across many businesses, I get to replay those same critical measures again and again. Faster feedback loops. Faster pattern recognition. Repetition sharpens judgment.
And judgment is exactly what the AI era demands. A few years ago, the playbook was simpler: build a good product, hire aggressively, and scale. But AI is changing everything. The threat isn't moving too slowly — it's scaling the wrong ideas faster than ever before. Speed and accuracy matter most. That takes judgment.
That's where GTMamas comes in. We become mothers at the height of our careers, with hard-won expertise the world needs now more than ever. We have so much to offer right at the moment the world assumes we have nothing left to give.
That notion is, frankly, insane. The average family in the US pays $15,000/year in childcare costs to support one child. In my county in Massachusetts, the cost is $32,000 per year per child – and my family has receipts. We are paying serious time and money for the privilege of working. That's not ambivalence: that's dedication at the highest level.
My dream is that mothers and caregivers of all kinds will have a way to contribute meaningfully in this AI economy. We have a very vested interest in getting this right.
So no, I'm not leaving corporate. I'm diving deeper.
My boys are watching.
Christie
Let's talk.
Book a call with Christieor email christie@gtmamas.com
Know a founder who needs this? We pay $247 for every introduction that becomes a client.
Word of mouth is the best GTM.