Brand Guide
Purple and gold, with a heart at the center.
How the GTMamas identity shows up — logo, color, type and voice.
01 — Logo
The mark
Anatomy
- • Filled gold triangle, point up — the climb.
- • Gold arrow trending diagonally up & right from the apex — momentum.
- • Deep-purple heart centered inside — the why.
Wordmark
GTMamas
"GT" gold. "Mamas" motherly purple, italic. Always one word.
Do / don't
- • Keep clear space at least equal to the heart on every side.
- • Minimum size: 24px square — never smaller.
- • Don't recolor the heart, swap the triangle, or break the arrow.
02 — Color
Purple, gold, and lavender — never pink.
--primaryoklch(0.48 0.27 305)Primary brand color. Headings, nav, dark hero surfaces, authority moments.
--motherlyoklch(0.78 0.18 305)Every motherhood moment — Mamas, maternity leave, the story, the heart.
--lavenderoklch(0.9 0.07 305)Soft surfaces, cards, badges, secondary CTAs, calm section backgrounds.
--goldoklch(0.8 0.21 85)Reserved for client-centered CTAs and value moments. The ask.
--backgroundoklch(0.97 0.03 305)Neutral page background. Quiet space for everything else to breathe.
Usage rules
Gold is reserved. It signals value and "the ask." Use it on the primary CTA, on price callouts, and on outcomes the client wants.
Motherly purple appears every time we talk about mothers, motherhood, maternity leave, or the human heart of the brand.
Deep purple carries authority — headings, nav, dark sections, and the deep-purple heart inside the logo.
Lavender does the soft work — card and badge backgrounds, secondary CTAs, quiet section breaks.
03 — Type
Fraunces for soul, Inter for clarity.
Display — Fraunces
Aa
Motherly love for your GTM engine.
Used for headlines, hero, big numbers. Italic for the soft moments.
Body — Inter
Aa
Inter handles every line of body copy, every label, every CTA. It's modern, neutral and easy to read at any size — the workhorse behind the words.
Body — Inter base. Used for paragraphs and supporting copy throughout.
Eyebrow — Inter sm, gold, wide tracking
04 — Components
How the system shows up.
Buttons
Gold = client-centered CTAs. Lavender = secondary. Deep purple = structural.
Badges
Card — lavender surface
Soft enough to invite, defined enough to read.
Lavender is the default container for content blocks, pricing tiles, and feature cards.
Highlight — motherhood moment
We become mothers at the peak of our careers — and the world should benefit from our superpowers.
05 — Voice
Smart and human. Tough love.
Smart
We've operated GTM at scale. We use the right words, not jargon. We earn the room.
Human
We sit beside the founder. We name what's hard. We bring warmth and a clear head.
Tough love
We tell the truth fast. The honest read is the kindest gift we can give.